Kevin formed Kevin R Anderson Consulting in the Mid 2008 to answer the need for lower cost, quality research for smaller chains and independents thoughout the United States.  Kevin has over 25 years experience in both the client side and contractor side of the research process.  He specializes in:
  • Strategic Planning
  • Competitive Evaluations
  • Closing Analysis
  • Trade Area Analysis
  • Market Penetration Analysis
  • Development of Competitive Databases
  • Customer Origin Studies (Spotting Analysis)
  • Demographic Analysis with ESRI Business Analyst
  • Large Area Analysis/Network Analysis
  • Site Evaluations for new and existing stores
  • Feasibility Analysis with sales forecasting with the Analog and Gravity Methodologies
  • Map production and geocoding for specialized maps for clients.
  • Developmental Studies.

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